Inspired by the school’s gothic architecture and stained glass windows, the logo takes a contemporary look at 160+ years of tradition and innovation. The colors in the logomark also represent the inclusivity of Garrett’s diverse community of students, staff, and alumni.

PRIMARY LOGO

The 4-color Garrett logo is designated for use as the primary logo. It will be used for web, print, and merchandise. It should also always be used for instances where the logo appears smaller than 2.5”.

A gothic

SECONDARY LOGO

A secondary version of the logo is available for situations where the full name of the seminary may be needed. If you are not sure whether to use the primary or secondary logo, please contact the Office of Marketing and Communications at shane.nichols@garrett.edu.

A gothic

LOGO GUIDELINES

When using either logo in print or web, please consider the following:

  • The size of the logo should not compromise the readability of the logo.
  • It is important to maintain a minimum area of clearspace around the logo. This area is measured by the height of the letter “e” in the logotype. The minimum clearspace must be maintained on all sides of the logo.
  • The overall proportion of the logo should always be maintained. The logo should not be compressed or expanded.
  • The logo should always be legible. The logo may overprint a solid background, but it should not appear over type, images, or gradient backgrounds. It should not be used as a decorative background element.
  • Additional guidelines on the logo can be found in the Garrett-Evangelical Theological Seminary Brand Guidelines.

Primary Logo for Print Use

Whenever possible, please use the 4-color logo. After you click download, you will need to right click on the image and select "Save As" to save it to your computer.

NOTE: JPG images have a white background. PNG images have a transparent background.

Primary Logo for Web Use

Whenever possible, please use the 4-color logo. After you click download, you will need to right click on the image and select "Save As" to save it to your computer.

NOTE: JPG images have a white background. PNG images have a transparent background.

Secondary Logo Print Use

Whenever possible, please use the 4-color logo. After you click download, you will need to right click on the image and select "Save As" to save it to your computer.

NOTE: JPG images have a white background. PNG images have a transparent background.

Secondary Logo Web Use

Whenever possible, please use the 4-color logo. After you click download, you will need to right click on the image and select "Save As" to save it to your computer.

NOTE: JPG images have a white background. PNG images have a transparent background.

When working with a third-party vendor for professional printing, swag, and advertising, you will need to use an Adobe Illustrator version of the wordmark to insure the best results. To receive the logo in this file format, or any other format not available on this webpage, contact Shane Nichols, Assistant Vice President of Marketing and Communications, at Shane.Nichols@Garrett.edu. Be sure to specify if you need the logo in color, black, or white for your project and any other specifications the vendor may have provided you.

Brand Guidelines

The Garrett-Evangelical Theological Seminary brand is one of the institution’s most valuable assets. The following brand guidelines have been created to ensure all internal and external messages reflect a consistent look and feel for maximum impact.

By carefully following these standards, all subdivisions of Garrett-Evangelical can be presented under one institution with a clear mission.

When in need of clarification or assistance with any of these guidelines, please contact the Office of Marketing and Communications.

(.pdf, 1422K)

The following colors should be used across all branded materials, and color matched to its appropriate medium. Tints and shades of all primary and secondary colors can be used.

PRIMARY

A purple box with the word

4-Color Process

C: 89   M: 100   Y: 0   K: 0

RGB

R: 73   G: 47   B: 146

HEX

#492F92

 

SECONDARY

Secondary colors should always be used in combination with the primary purple.

Gold square with the words

4-Color Process

C: 0   M: 34   Y: 100   K: 0

RGB

R: 252   G: 177   B: 22

HEX

#FCB116

 

Red box with phrase

4-Color Process

C: 10   M: 78   Y: 83   K: 1

RGB

R: 218   G: 92   B: 62

HEX

#DA5C3E

 

Green box with phrase

4-Color Process

C: 69   M: 8   Y: 100   K: 0

RGB

R: 91   G: 173   B: 71

HEX

#5BAD46

 

Blue box with phrase

4-Color Process

C: 75   M: 38   Y: 12   K: 0

RGB

R: 66   G: 136   B: 182

HEX

#4288B6

Official Full Name

Garrett-Evangelical Theological Seminary is a school of mergers and as our seminary has evolved so too has its name. Please use the full name—Garrett-Evangelical Theological Seminary—on first mention in publications, the web, and in any situation where it is not immediately obvious that you’re referring to the seminary.

Official Abbreviated Name

In communication on behalf of the seminary (internally or externally focused) we will refer to the seminary's entire name the first time it appears: “Garrett-Evangelical Theological Seminary.” Thereafter, we will simply say or write, “Garrett.”

THE EXCEPTION: In communications to our alum base we will continue to use “Garrett-Evangelical” as the primary abbreviation. This also means that when addressing our alums, either on campus or in the field, we will be mindful and sensitive to refer to the seminary as “Garrett-Evangelical Theological Seminary” or “Garrett-Evangelical.”

Avoid using the "G-ETS" abbreviation. The initial abbreviation is too generic to identify us and often too casual to represent our seminary. The only exception to this rule is when referring to the alum's school (GBI, ETS, GTS, or G-ETS) and their graduation year. For example, "Shane A. Nichols (G-ETS 2002)."

Social Media Abbreviation

In an effort to minimize character counts, the Office of Marketing and Communications uses the handle "GarrettSeminary" to identify the seminary on social media platforms. This abbreviation of the seminary is reserved only for the Office of Marketing and Communications and should not be used in print or web.